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Launch Roadmap
1
Month 1: Website Launch
Official site launch, influencer recruitment, and initial community building.
2
Month 2: Campaign Launch
Commence TikTok and Instagram campaigns to build brand awareness.
3
Month 3: Product Reviews
Deep-dive product reviews and customer testimonials to validate quality.
4
Month 4: Challenge
Launch the #KUKUBrewMaster Challenge to engage users and reward creators.
5
Month 5: Retail Promotions
Strategic retail promotions and partnerships across major Australian cities.
6
Month 6: Evaluation
Final campaign evaluation and data analysis to refine future marketing strategies.
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