top of page
Sarah
A 27-year-old marketing professional based in Melbourne, Sarah is a modern-day coffee enthusiast who values both artisanal quality and smart technology. She seeks to master her morning ritual with precision and control.
Coffee
Travel
Sustainability
Technology
Gen Z
Who We Serve
Our target audience is a sophisticated blend of tech-savvy professionals and passionate coffee enthusiasts.
Millennials
Coffee Lovers
Tech Users
Why They Buy
✔ Save money
✔ Better coffee
✔ Personalisation
✔ Lifestyle status
✔ Sustainability
bottom of page